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Filton Tech (Shanghai) Co., Ltd.
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The Interview with Baolin Qiu, General Manager of Filton Tech

Background: Under the background of slow economic development and accelerated transformation of the domestic automobile market，to explore the profound mystery, Baolin Qiu, chairman, and general manager of Filton Tech led the company to forge ahead and review the company's development history.


Yinhe Auto Parts, Filton Tech's predecessor, was founded in 1999. In the beginning, Filton Tech faced a variety of difficulties in running a business, but Qiu dares to fight and persevere adhered to more than 20 years. Let's take a look at all the ups and downs of Filton Tech.

Q: Mr. Qiu, today, it is a great pleasure to communicate with you face to face. What is the biggest difficulty you encounter at the beginning? And how? What is the most valuable experience for you?


A: In the early days of my business, I was vacant about how to produce a qualified filter. It had many difficulties in not only technology, equipment, and capital, but also management and marketing. It is valuable even if a little experience from others. Through all available resources to look for the talented person in production technology, equipment, and other aspects. Gradually, Filton Tech was able to make good quality products days and months multiplying. By accident, Filton Tech was involved in exporting processing. Sincerely thank our export trade business partners. At the same time, I want to share an experience: ' Where there's a will, there's a way. We have to put our heart into it.' Make the future with 'core'.


Q: As the leader of the company, how do you define the secret of company success?


A: In fact, I don't think that Filton Tech has been successful. Filton Tech has been committed to realizing the material and spiritual happiness of employees and contributing to the development of human society. Although Filton Tech is still far from the goal, we have been in the process of continuous improvement and continuous improvement. By means of the improvement of product quality, model improvement, and optimization of after-sales service, more and more car owners enjoy high-quality products and services at a lower cost. Filton Tech improves the satisfaction of customers and suppliers, making employees work and live happily.


Q: What do you think of the current situation this year in the face of the outbreak of COVID-19 and the uncertainty of the economic situation at home and abroad? Is it a new opportunity or a new challenge for Filton Tech?


The Interview with Baolin Qiu, General Manager of Filton Tech


A: The economy was shocked by COVID-19. So far, the epidemic has not been effectively controlled. At the same time, trade friction between China and the United States has made the global economy worse, which has brought great pressure to Chinese enterprises. But behind the treacherous economy, Filton Tech also found new opportunities —— In a depressed market environment, the global automotive aftermarket is still growing, especially since the number of passenger cars has reached 250 million. Therefore, the epidemic has little influence on filters whose main characteristics are rigid demand and high replacement frequency. Filton Tech is engaged in filter manufacturing for more than 20 years and covers more than 95% of the models. At the same time, a factory that is located in the automotive parts industry base has advantages in natural geographical location and cost. But Filton Tech also encountered a bottleneck of development, for example, immature technology and management. Then, Filton Tech will pay more attention to technology and information construction to speed up the improvement of the modern management system. I'm confident in Filton Tech's future.


Q: Filton Tech is divided into domestic and foreign businesses. What do you think of the current situation and future development of automobile aftermarket? What strategic deployment does Fang Tong take? What is the core competitiveness of Filton Tech at present?

A: The original business was Original Entrusted Manufacture (OEM). With continuously improving efficiency and quality in OEM fields, we also grasped the opportunity of domestic automobile aftermarket. The domestic automobile aftermarket has entered the time of trillion market. In recent years, the development of the Internet and capital prompted manufacturers and merchants to optimize themselves continuously. Filton Tech grasped the good opportunity and conformed to the trend. In 2015, Filton Tech created a new filter brand 'Boma'. We focused on quality products because the quality is the core of brand development.


At the same time, Boma can provide data retrieval, complete models, and perfect services. For example, Filton provides dealer brochures, shelves, test equipment, tooling, tools, and so on, sharing experience with dealers in management, IT, training, and so on. The goal is to serve repair depots well together with our partner distributors so that more car owners choose Boma.


For large channels client, Filton Tech also can provide OEM. At the same time, to deal with domestic market demand, Filton Tech established a front warehouse with 500,000 neutral filters which include 1500 species. From package design to national distribution system, Filton Tech is able to solve the various small batches' needs of customers.


Q: Mr.Qiu, Filton Tech founded its own brand Boma filter in 2015. Who are the competitors? Compared to them, what are the advantages and disadvantages of Boma?


A: With the increase of domestic car ownership and demand in the post-market, Filton Tech founded its own brand Boma filter in 2015 and remarkable results have been achieved over the years. The prerequisite is the product model is full. Even the old model, Boma will ensure a certain amount of inventory to meet the needs of customers; secondly, logistics timeliness, data quick query, quality verification methods, supporting tools and equipment, brand publicity and landing are advantages, brand vigorous development is the motive power to promote the team.


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